Governor
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October 24, 2018
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Bill Shapard

DIAL TEST: Stitt talks like a CEO, but other than Republicans, it doesn't sell much to anyone else

In order to fully understand how the two top candidates for governor this year are impacting voters, SoonerPoll.com partnered with News9/Newson6 and performed a Dial Test of the candidates speaking at the From Now On debate held Thursday, October 11th. For this video presentation, Republicans are RED, Democrats are BLUE, and Independent voters are YELLOW.

What is a Dial Test? How it is conducted? And, how do I read/interrupt a Dial Test?

First, we evaluate how likely voters, broken down by political party, respond to Edmondson talking about the budget cuts that state agencies have experienced during the state budget deficits of the last few years.

Edmondson performs well with Democrats when discussing the agency cuts and that they need to be restored, and Independents are not that far behind with their positive responses ranging in the 60 percent range, but what is most interesting is the positive responses of Republicans that stay in the positive range above 50 for the entire time of Edmondson speaking. It is important to note here that Republicans, who typically prefer smaller government, see that government has endured budget cuts over the last few years and join other voters in wanting to make sure the level of governmental services will not be impacted by those budget cuts.

As Stitt begins to talk about the state government being "open for business" if elected, Republicans begin to immediately respond positively and zoom quickly to over 77 percent as he outlines Oklahoma's strategic advantages of location, low utility prices, land, and natural resources.

Independent voters and Democrats, however, are not moved by this language as the results for both groups fall into negative territory before bearly breaking into the positive near the end. Of note is the sudden drop with Democrats as Stitt mentions that we need a governor who knows how to talk to CEOs.

Bill Shapard
About the Author

Bill Shapard

Bill is the founder of SoonerPoll.com and ShapardResearch, a full service market research firm based in Oklahoma City. Bill began his career in polling after working on a major campaign in Oklahoma from 1996 until founding SoonerPoll in 2004.