November 3, 2015
Madison Grady

SoonerPoll becomes charter member of AAPOR's Transparency Initiative

AAPOR TI_CharterMember

The American Association of Public Opinion Research (AAPOR) announced today that SoonerPoll has been named a charter member of the Transparency Initiative (TI), a project developed to encourage broader and more effective disclosure of research methods by all organizations.

The goal of the Transparency Initiative is to promote methodological disclosure through a proactive, educational approach that assists survey organizations in developing simple and efficient means for routinely disclosing the research methods associated with their publicly-released studies.

SoonerPoll, Oklahoma's only independent, non-partisan public opinion polling firm, has been conducting polling in the state of Oklahoma since 2004, and last year was recognized as the best pollster in the state and in the top ten percent of the best polling firms in the nation by Nate Silver's 538.

"We believe you and your organization are providing a strong example to others as a 'good citizen' who values and practices openness and transparency," said Mollyann Brodie, President of AAPOR, who went on to applaud SoonerPoll's voluntary commitment to abide by the disclosure standards in the AAPOR Code of Professional Ethics and Practices.

Starting in 2015, SoonerPoll begin releasing a Call Disposition and Rate Calculation Report with every publicly released poll, an advanced level of transparency that no other pollster in Oklahoma publicly provides.

As a charter member, SoonerPoll joins other firms such as Pew Research, Gallup, The Washington Post, and college-based polling operations such as Quinnipiac, Siena and Muhlenberg College, as well as universities such as Temple, Indiana, Winthrop, Rutgers, Illinois, Vanderbilt and the University of Chicago.

"We are very honored to become a charter member of the Transparency Initiative," said Bill Shapard, CEO of SoonerPoll.  "We believe transparency is important to the public and our industry as whole, and we will continue to look for ways to innovate and remain the best polling firm in the state."

Madison Grady
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Madison Grady