January 23, 2018
Bill Shapard

Trump favorability rebounds, very favorable grows

Oklahoma likely voters like Donald Trump.  Since taking the oath of office a year ago, Trump continues to enjoy the favor of a majority of Oklahomans, according to the most recent SoonerPoll. If fact, since August his "very favorable" has increased 10 points and is now twice his "somewhat favorable" rating.


1. Very favorable 39.4%
2. Somewhat favorable 19.3
3. Don't know/Refused [DNR] 3.5
4. Somewhat unfavorable 7.0
5. Very unfavorable 30.8

Among Republicans, 86.6 percent have a favorable view of Trump, which is a nine-point increase from last August and his highest since being sworn-in last year.

Last August, Independent voters were about evenly split in their view of Trump at 45 percent a piece, but now 51.4 percent view him favorably as opposed to 41.3 percent who do not.

Overall, Democrats overwhelmingly do not care for the president with 70.2 percent unfavorable. But it should be noted that 47.7 percent of self-identified conservative Democrats view him favorably.

"Donald Trump is a polarizing figure as Barack Obama was as well," said Bill Shapard, founder of the SoonerPoll, "but where Trump is gaining right now is among those within his own party."

This is not to say that performing well among those within your own party is easy to do. Only half of all Republicans view Governor Fallin favorably with 42 percent viewing her unfavorably. Of the 50 percent that find her favorable, the vast majority is soft support with 34.8 percent "somewhat favorable" and only 15.3 percent "very favorable."

Among Trump supporters, for example, 51 percent are favorable towards Fallin, but 42.2 percent view her as unfavorable.

About the Poll, Oklahoma’s public opinion pollster, asked these questions of Oklahoma likely voters as part of the SoonerPoll Quarterly Poll.

The scientific study was conducted from January 4-9, 2018 with 409 likely Oklahoma voters selected at random statewide from a tri-frame of both landline telephone and cell phones, plus a online panel from Research Now. The sample was weighted by age, political party, sex and congressional district in order to reflect the Oklahoma likely voter population for a primary election. The weighting was conducted using a 'layered technique.'

The sample reflects the traditional demographical profile of the Oklahoma likely voter with roughly half of respondents identifying as conservative and attending religious services once or more per week. The study has a Margin of Error (MoE) of ± 4.84 percent.

This poll not only conforms to the Standards of Disclosure of the National Council on Public Polls but exceeds the standard disclosure with a Call Disposition and Rate Calculation Report. A complete description of the methodology can be found here.

The poll's Call Disposition and Rate Calculation Report can be viewed here.  A beta version of the Weighting Table Report can be viewed here.

Bill Shapard
About the Author

Bill Shapard

Bill is the founder of and ShapardResearch, a full service market research firm based in Oklahoma City. Bill began his career in polling after working on major campaigns for both Republicans and Democrats in Oklahoma from 1996 until founding SoonerPoll in 2004.