March 17, 2017
Bill Shapard

Voters overwhelmingly oppose new taxes on services for home remodel or ownership

According to the most recent SoonerPoll Quarterly Poll of the state's likely voters, an overwhelming 92.8 percent oppose newly proposed sales taxes on the purchase of a new home. When voters who opposed were told the increased revenues would better fund government services and eliminate the sales tax on groceries, these voters were still overwhelmingly opposed to the new sales taxes by 74.4 percent.

Likely voters were also asked about proposed new sales taxes on home remodel related services and industries such as plumbing and heating and air conditioning. Another overwhelming 77.8 percent opposed the addition of these new sales taxes.

[box][QUESTION] Do you SUPPORT or OPPOSE increasing the cost of home ownership by adding a sales tax to mortgage, closing costs, and other services associated with purchasing a new home?

1. Strongly support2.52. Somewhat support2.5COMBINED SUPPORT5.03. Don't know/Refused [DNR]2.34. Somewhat oppose20.65. Strongly oppose72.2COMBINED OPPOSE92.8


Governor Mary Fallin has led the charge in adding a new sales tax to an extensive list of services to fill a more than $900 million state budget deficit this year, due in large part to a significant drop in oil and gas prices. The governor has contended that our economy has become a more "service-oriented" economy and that state revenues cannot solely survive on taxing products only.

"Increasing property taxes in Oklahoma is extremely unpopular," said Bill Shapard, founder of SoonerPoll, "and it's not surprising that Oklahomans find taxing services related to remodeling their home or property -- or purchasing a new home for that matter -- very unpopular as well."

Further analysis indicates that not a single demographical subset found the proposed new sales taxes with regard to home remodel or ownership even remotely attractive.

About the Poll, Oklahoma’s public opinion pollster, asked these questions of Oklahoma likely voters as part of the SoonerPoll Quarterly Poll. These questions were commissioned by the Oklahoma State Homebuilders Association and the Oklahoma Association of Realtors.

The scientific study was conducted from February 15-21, 2017 with 408 likely Oklahoma voters selected at random statewide from a tri-frame of both landline telephone and cell phones, plus a online panel from Research Now. The sample was weighted by age, political party, and congressional district in order to reflect the Oklahoma likely voter population for a general election. The weighting was conducted using a 'layered technique.'

The sample reflects the traditional demographical profile of the Oklahoma likely voter with roughly half of respondents identifying as conservative and attending religious services once or more per week. The study has a Margin of Error (MoE) of ± 4.59 percent.

This poll not only conforms to the Standards of Disclosure of the National Council on Public Polls but exceeds the standard disclosure with a Call Disposition and Rate Calculation Report. A complete description of the methodology can be found here.

The poll's Call Disposition and Rate Calculation Report can be viewed here. A beta version of the Weighting Table Report can be viewed here.

Bill Shapard
About the Author

Bill Shapard

Bill is the founder of and ShapardResearch, a full service market research firm based in Oklahoma City. Bill began his career in polling after working on a major campaign in Oklahoma from 1996 until founding SoonerPoll in 2004.