October 12, 2016
Bill Shapard

News9/Newson6: New Poll Breaks Down Support And Opposition To New Liquor Law

By Karl Torp, News9

A News 9 exclusive poll shows tremendous support for State Question 792 which would allow full point beer and wine in grocery and convenience stores.

The most recent numbers show 58.2 percent of voters support the change in state liquor laws.

“Of all the state questions we asked, this one had the least amount of undecided,” Sooner Polls’ Bill Shapard said.

Less than 3 percent of voters surveyed are undecided and Shapard said a lot of the 39 percent against the SQ 792 live in more rural areas.

ContinuedClick here to read and watch the entire News9/Newson6 story

[box] Also on the ballot will be state question 792 which would amend the state constitution to allow retail locations like grocery stores to sell wine and strong beer, and liquor stores to sell products other than alcoholic beverages in limited amounts. Do you: [PROBE: STRONGLY/SOMEWHAT]

1. Strongly support41.72. Somewhat support16.53. Don't know/refused [DNR]2.84. Somewhat oppose14.05. Strongly oppose25.0


Additional Take-aways from the poll results:

  • There were no significant differences in support among Republicans, Democrats or Independents for SQ792.
  • 63.5% of voters who identified social issues as their most important issue opposed SQ792, the largest percentage of opposition in the poll, but social issues voters only make up 21% of the electorate.
  • 69.7% of liberals, 56.8% of moderates, and 56.5% of conservatives supported SQ792.
  • Men were 11 points more likely to support SQ792 than women.
  • Likely voters 65 years old or older were the least likely to support SQ792 of any age group, but still a majority (51.1%) supported the state question.
  • Support was the lowest in the 2nd, 3rd and 4th congressional districts, the three most rural congressional districts in the state.

About the Poll, Oklahoma’s public opinion pollster, conducted the poll of Oklahoma likely voters, which was commissioned by News9 and Newson6.

The scientific study was conducted October 6, 2016 with 403 likely Oklahoma voters selected at random statewide from a frame of landline telephone and conducted using IVR (Interactive Voice Response) technology. The sample was weighted by age and congressional district in order to reflect the Oklahoma likely voter population for a general election.

The sample reflects the traditional demographical profile of the Oklahoma likely voter with roughly half of respondents identifying as conservative and attending religious services once or more per week. The study has a Margin of Error (MoE) of ± 4.88 percent.

Bill Shapard
About the Author

Bill Shapard

Bill is the founder of and ShapardResearch, a full service market research firm based in Oklahoma City. Bill began his career in polling after working on a major campaign in Oklahoma from 1996 until founding SoonerPoll in 2004.