September 23, 2022
Bill Shapard

Age-Old Opinions About the Political Parties Still Exist, But Are Some Slowly Changing?

Republicans are the party of the rich and Democrats are the party of the poor -- age-old opinions about the political parties in America that have been embedded in the American psyche for decades. Today, some of those views bear themselves out in recent polling, but are there some slow changes occurring?


The poll was commissioned by News9 and Newson6 in Tulsa among 402 likely voters selected at random in the state.


1. SMALL BUSINESS OWNERS: 57.9 percent for Republicans, 20.3 percent for Democrats, 12.5 neither
2. LAW ENFORCEMENT AND POLICE: 55.2 percent for Republicans, 20.1 percent for Democrats, 13.5 percent neither
3. TAXPAYERS: 55.0 percent for Republicans, 22.4 percent for Democrats, 18.1 percent neither
4. BILLIONAIRES: 53.9 percent for Republicans, 18.2 percent for Democrats, 12.4 percent neither
5. JOB SEEKERS: 48.6 percent for Republicans, 26.1 percent for Democrats, 13.8 percent neither
6. FARMERS: 46.1 percent for Republicans, 24.6 percent for Democrats, 12.7 percent neither
7. PARENTS: 44.1 percent for Republicans, 31.2 percent for Democrats, 14.9 neither
8. CHILDREN: 42.7 percent for Republicans, 30.0 percent for Democrats, 18.5 neither
9. SENIOR CITIZENS: 39.2 percent for Republicans, 35.9 percent for Democrats, 15.5 neither


10. WOMEN: 37 percent for Republicans, 42.3 percent for Democrats, 13.2 percent neither
11. MINIMUM WAGE WORKERS: 32.8 percent for Republicans, 41.8 percent for Democrats, 16.7 percent neither
12. TEACHERS: 32.8 percent for Republicans, 42.4 percent for Democrats, 14.5 percent neither
13. LGBTQ INDIVIDUALS: 9.4 percent for Republicans, 56.8 percent for Democrats, 16.7 percent neither

Republicans are seen as the party of billionaires in this polling, but also for small business owners and job seekers-- two groups that naturally do not fit into that narrative. Taxpayers was also expected since Republicans usually support cutting taxes and Democrats are constantly looking for those aren't paying "their fair share."

Republicans are also seen as the best party for law enforcement and police and given the last few years of racial riots and protests against police, this may seem like a logical fit, but keep in mind that many fraternal orders of police nationwide have traditionally favored Democrats and financially supported them.

Farmers in Oklahoma were once very progressive, even more socialist than other more urban parts of the state, but now Republicans are seen by Oklahoma likely voters as best for farmers. This also may be occurring as Republicans have made great registration gains in rural parts of the state, as Democrats dominate urban areas and Republicans in the rural.

Republicans also lead among parents and children. While there is no prior poll data to support a claim that Democrats may have led Republicans among these two groups, common wisdom might say otherwise, but recently Democrats have used the Department of Justice to label some parents objecting at school boards as "domestic terrorists" and promoting gender identify and race theory to children rather than standard reading, writing and arithmetic.

With regard to Seniors, the two parties were very close with Republicans leading by just three points. This may be of no surprise as both Republicans and Democrats fight hard for the backing of Seniors given their heavy turnout in voting.

Democrats are seen as the party best for LGBTQ individuals, which is no surprise, and teachers and minimum wage workers as well. Republicans are not supporters of the raising the minimum wage through governmental mandate but by market forces. Although, while Democrats preach about wanting to increase the minimum wage, studies have shown that a portion of minimum wage workers, typically those of lower skills, lose their jobs when the wage is increased.

Democrats led slightly when thinking about women by five points, which fits within the current political climate and discussion of abortion rights, but this poll result may be much closer than many might have thought.

About the Poll, Oklahoma’s public opinion pollster, asked these questions of Oklahoma likely voters in an exclusive poll for News9 and Newson6 in Tulsa.

The scientific study was conducted from September 2-7, 2022 with 402 likely Oklahoma voters selected at random statewide from a dual-frame of both landline and SoonerPoll's proprietary online panel. The landline sample was collected using IVR (Interactive Voice Response). The sample was weighted by age, party, gender, and congressional district in order to reflect the Oklahoma likely voter population for a general election. The weighting was conducted using a 'layered technique.'

The sample reflects the traditional demographical profile of the Oklahoma likely voter with roughly half of respondents identifying as conservative and nearly a third identifying as Moderate. The study has a Margin of Error (MoE) of ±4.89 percent.

A complete description of the methodology can be found here.

Bill Shapard
About the Author

Bill Shapard

Bill is the founder of and ShapardResearch, a full service market research firm based in Oklahoma City. Bill began his career in polling after working on major campaigns for both Republicans and Democrats in Oklahoma from 1996 until founding SoonerPoll in 2004.